Merlin Entertainment Careers – Senior Communications Manager

Job Description:

LEGOLAND Florida Resort is a 150-acre interactive theme park dedicated to families with children between the ages of 2 and 12. With more than 50 rides, shows, and attractions, and uniquely themed LEGOLAND Water Park, LEGOLAND Hotel, and LEGOLAND Beach Resort inspired by the LEGO and DUPLO brands, LEGOLAND is geared towards family fun!

Job Responsibilities:

• Pitch the media on Legoland Florida and events happening within the park and resort. Research, create story ideas and write press releases, advisories, marketing copy and captions.
• Develop new and exciting angles on the park while maximizing exposure in all departments. Maintain positive and productive relationships will all members of the working news media and social media influencers in core and outer markets.
• Represent Legoland Florida at meetings, in-studios appearances, shows, FAM tours, media blitzes and assigned events to generate news coverage and awareness on LLFR.
• Maintain active memberships and participation in PR and media related organizations and key partnerships.
• Interface with all local CVBs to keep informed of Legoland Florida news and generate co-op PR efforts.
• Serve as spokesperson for proactive and crisis situations as a key point of contact with the media, community and business entities in the event of incidents within the park, or incidents which involve Legoland Florida or the LEGO group. Maintain crisis action plan.
• Serve as contact for broadcast efforts including radio interviews, TV coverage, and live-on-location shoots in-park. Lead team to develop and maintain video and photo library and archive.

Job Requirements:

• Seven to ten years of progressive experience in public and media relations preferred, preferably in the tourism, entertainment or attractions industry.
• Proven experience to build and maintain strong public and media contacts, both at the regional and national levels.
• A track record of success in planning and coordinating special events, media relations, and public and community relations.

Qualification & Experience:

• Strong project management skills.
• Professional writing skills, demonstrated skill in making speeches and presentations, and outstanding organizational, verbal and interpersonal communication skills.
• Experience as a spokesperson and as a point of contact is required.
• Computer proficiency with ability to use Microsoft Office Products (Word, Excel and PowerPoint), desktop publishing software, and familiarity with Internet research is required.
• Experience serving in a proactive role in creating and implementing media event ideas and strategies.
• Ability to develop and execute detailed plans, programs and schedules required. Requires effective utilization and coordination of internal and external resources.

Job Details:

Company: Merlin Entertainments

Vacancy Type:  Full Time

Job Location: Winter Haven, FL, US

Application Deadline: N/A

Apply Here

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