
Website The Walt Disney Company
Job Description:
The purpose of this position is to support the EMEA networks with audience insights and marketplace context across kids content and viewing trends from linear and non-linear platforms with a primary focus on Disney’s Kids channel brands (Disney Channel and Disney Junior)
Job Responsibilities:
- Work and communicate effectively with external research agencies to run content testing projects to help the production team with programme development.
- Work with local market research teams within EMEA ensuring the regional team are informed about market specific highlights and developments impacting on the Media Networks business.
- Supporting the research management in running primary or desk research projects to understand audience viewing behaviours.
- Performance analysis of the TWDC Kids Channels’ portfolio and competitors.
- Providing insights for marketing, programming and franchise teams through analysis and interpretation of consumer research and audience measurement across linear and non- linear platforms.
- Use internal and external data sources to undertake analysis, identifying key themes and making recommendations as appropriate to more senior marketing or business stakeholders.
- Support research management in strategic reviews and forward planning analysis.
Job Requirements:
- Highly numerate and excellent analytical skills, including data manipulation
- Ability to present to multiple stakeholders at a senior management level
- Outstanding attention to detail and ability to manipulate large data sets
Qualification & Experience:
- Knowledge and experience of qualitative and quantitative research methodologies
- Knowledge of Kids TV landscape is advantageous
- Ability to build clear insight from analysis & presentation of research data from a variety of sources
- Experience in TV audience measurement tools, e.g. TechEdge
Job Details:
Company: The Walt Disney Company
Vacancy Type: Full Time
Job Location: London, England, United Kingdom
Application Deadline: N/A
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