Thursday , June 17 2021

Marketing Associate – UNIQLO Careers

Website UNIQLO

Job Description:

UNIQLO USA is looking for a talented and energetic Associate to join our Marketing team. This individual will be responsible for day to day management, optimization and reporting in support of email and other marketing communications. The optimal candidate can work smart – melding both speed and quality to manage tasks efficiently. Understanding of marketing operations & strategy, as well as comfort with marketing technologies and databases highly recommended. The position reports to the Head of Retention Marketing.

Job Responsibilities:

  • Understand key customer segments, uncovering opportunities within the data and working with the team to develop action plans to activate and impact KPIs
  • Streamline data & reporting requests
  • Understand data flows & table structures
  • Drive and optimize key traffic and revenue metrics including CTR, open rates, engagement, and retention
  • Understand and apply best practices to UNIQLO email program to remain competitive and legally compliant
  • Manage the email proofing and QA process including: testing all email click-through experiences, reviewing and proofing on-site experiences.
  • Support implementation of new marketing automation programs (email, push, programmatic direct mail, on-site), using data to personalize/contextual communications
  • Partner with digital marketing team on the coordination and management of campaigns across multiple channels and ensure program specific ROI goals are being met
  • Understand and enforce data & email best practices

Job Requirements:

  • Exceptional analytical, conceptual, and problem-solving abilities
  • Exceptional writing and communication skills
  • Strong computer skills, effective time management, organizational and leadership skills
  • Results-driven with exceptional detail and knowledge around metrics and ROI analysis
  • Ability to synthesize results into email marketing enhancement recommendations

Qualification & Experience:

  • Experience with ESP and marketing automations vendor recommended
  • Understanding of HTML and email design best practices
  • Flexibility and agility to adapt to changing and evolving business requirements and objectives
  • BA degree in Marketing/Communication or analytical emphasis
  • 0-1 year online marketing-specific experience, optimally focused on email marketing

Job Details:

Company: UNIQLO

Vacancy Type:  Full Time

Job Location: New York City, NY, US

Application Deadline: N/A

Apply Here

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