Job Description: The Loyalty Manager is responsible for developing, scaling and maintaining the Shoe Carnival Loyalty Program, Shoe Perks. They’ll provide leadership and expertise to execute strategies that drive member growth and value in alignment with overall business strategy and goals. Job Responsibilities: Leads the successful rollout of new features and benefits across all customer touch points. Works collaboratively with cross-functional teams to manage all program communications and customer experience. Utilizes market research, customer feedback, program performance data, and the competitive landscape to identify new opportunities that deliver a world class loyalty experience. Creates training materials for Customer Service and Store Ops teams to assist with customer questions. Strategizes, develops, and tests new loyalty features, promotions, and benefits that drive member adoption, spend, and engagement. Oversees the daily management and administration of the loyalty program and the execution of existing initiatives. Assesses the financial impact of the introduction of new program benefits that drive loyalty. Reports and analyzes program, campaign, and promotion effectiveness and clearly communicates results to draw actionable insights and facilitate sound decision making on next steps. Plans, develops, and executes loyalty member programs, events, promotions, and campaigns. Job Requirements: B2C loyalty and CRM marketing experience for an omnichannel retailer preferred. Detail-oriented with the ability to handle various tasks simultaneously under multiple deadlines. A positive attitude and a great sense of humor that relates to our fun-loving brand is a plus. Excellent verbal and written communication skills with ability to leverage business and technical insight. Strong ability to analyze, identify, and understand critical issues and information to make informed business decisions. Ability to work independently and in a team environment. Experience working with Loyalty Management Platforms (e.g. CrowdTwist, SessionM, Salesforce, etc.) preferred. Bachelor’s Degree with at least 5 years related experience or an equivalent combination of education and experience required. Job Details: Company: Shoe Carnival Vacancy Type: Full Time Job Location: Evansville, IN, US Application Deadline: N/A Apply Here careersvite.com
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