Senior Manager, SEO Content Strategy – Hilton USA Careers

Job Description:

As the Senior Manager, Search Engine Optimization (SEO) Content Strategy, you will play a pivotal role in developing innovative and engaging online travel content strategies that will drive new audiences to our website via organic search, build brand loyalty and add value for our customers. Reporting to the Director, Global SEO, you will work in close partnership with various internal and external partners to implement strategic recommendations, in addition to being responsible for establishing appropriate Key Performance Indicators, monitoring and analyzing performance. Furthermore, you will also be responsible for developing, supervising and mentoring a small team.

Job Responsibilities:

• Develop data-driven content strategies that will improve the customer experience, drive inbound organic search traffic and conversions.
• Work with SEO agency partner to support internal cross-functional teams (Social Media, PR, Brand Marketing, eCommerce, etc.) in the creation of content to ensure it is optimized for search.
• Collaborate with Technical SEO leads and Digital Product developers on the implementation of web design enhancements that will improve organic search visibility.
• Assist with crafting and managing workflow processes that drive cross-departmental efficiency and alignment in the production of content.
• Assist in the development of SEO and content best practices; advocate for a search-led content strategy within Global Marketing and the organization at large.
• Oversee management of agency partner, key vendors and platforms. Monitor ongoing agency and vendor performance against annual contract terms, and provide input into terms and conditions negotiations.
• Conduct regular benchmarking across competitors and other industries to identify gaps, understand trends and additional opportunities.
• Review monthly program performance, communicate results to appropriate partners and make recommendations for key areas of improvement.
• Build the team as needs dictate, including hiring and managing either in-house or contract team members.

Job Requirements:

• Strong knowledge of search engine standards and best methodologies, algorithm ranking factors and core SEO principles
• Proficiency in interpreting data and formulating conclusions using a variety of web analytics platforms, SEO, digital marketing and social media performance insight tools
• Proven communication and public speaking skills with the ability to develop and deliver executive-level presentations
• Effective interpersonal and influencing skills with substantial experience establishing relationships and interacting with all levels within an organization
• Hardworking and able to identify, prevent and effectively address any issue in collaboration with others; adept at developing problem solving skills among other team members as appropriate

Qualification & Experience:

• BA/BS Bachelor’s Degree
• Experience executing a SEO strategy for a global organization
• Experience developing content strategies for markets outside of North America
• Experience in Social Media strategy development

Job Details:

Company: Hilton

Vacancy Type:  Full Time

Job Location: Addison, TX, US

Application Deadline: N/A

Apply Here

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