
Website Netflix
Job Description:
- As a key point of contact for all partnerships, the candidate will provide a critical link between business development, consumer products, product, content and marketing. As partner-facing strategists and gatekeepers of the Netflix brand, this role will ultimately be responsible for setting the creative strategy, ensuring business objectives are met, and extending our content story across a wide array of partner marketing efforts.
- This role requires strategic insight, creative thinking, experience in crafting world-class marketing campaigns, deal-making, and a drive to own projects from ideation to execution.
Job Responsibilities:
- Work alongside the rest of the marketing partnerships team to develop and implement Netflix’s overall partnership strategy in the UK and Israel
- Own the marketing relationship with acquisition (e.g. telco, pay TV, retail, device manufacturers) and brand partners as their first point of contact
- Hold regular business reviews with our partners to drive sign up of our commercial offers (‘bundles’) and evaluate performance against joint-marketing goals
- Manage the integration of partner campaigns internally to ensure strategic alignment
- Be a strategic interface for the product and business development teams to maximise Netflix exposure in partner channels and engagement on partner devices
- Lead and execute 360 co-promotional campaigns across a wide scope of channels (TV, digital, retail, experiential, etc)
- Oversee approvals on campaign activation as well as vendor and agency relationships
- Work with the our strategy and insights teams to develop tools that can evaluate the impact of partnership campaigns and the opportunities for further growth
- Build close working relationships with marketing partnerships teams in each region. Where a UK based partnership has ambition to deliver a
- multi-market campaign, work with country teams to execute on the ground.
- Manage partnership agreements and contracts with our legal affairs group
Job Requirements:
- The confidence and maturity to think freely and act responsibly
- An incredible eye for creative ideas that align the narratives of our shows with the stories we can tell together with our partners.
- Interest in experiencing the Netflix culture
- The ability to negotiate commercial terms, marketing agreements and on device placements with our partners
- A strong voice in setting strategy and identifying new ways of working
- An outstanding record of cultivating relationships with top Telco, TV, electronics, brand and/or agency marketers
- A commitment to embrace and advocate for inclusion
- The ability to analyse and apply data to business strategy so that you can identify shared objectives with a partner
- Exemplary communication skills, specifically in pitching content and creative. They can organize and communicate complex ideas succinctly and accurately
Qualification & Experience:
- Senior experience (7+ years) in developing world-class consumer marketing campaigns that standout
- Experience working within the entertainment/content industry (i.e. digital distributor, pay TV, telecommunication, movie studio, video games, music industry, etc). Ideally, this will include working with content teams in early development
Job Details:
Company: Netflix
Vacancy Type: Full Time
Job Functions: Other
Job Location: Birmingham, England, UK
Application Deadline: N/A
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