MBA Marketing Senior Analyst – UPS USA Careers

Job Description:

UPS is seeking a dynamic Digital Marketing Senior Analyst to participate in the development, execution, and optimization of email and marketing automation campaigns and strategies. He/She collaborates with multiple groups on campaign strategy, requirements, build, testing, and reporting. He/She is responsible for creating programs in the marketing automation system (i.e., Marketo), building target lists, and performing analyses used to assess and optimize campaign performance. He/She also supports the ongoing management of the marketing automation system and related components. If this sounds like your ideal career opportunity, we want to hear from you!

Job Responsibilities:

• Builds and runs queries using UPS data sources to establish targeted audiences for digital marketing campaigns
• Creates and presents PowerPoint slides and narratives in formal presentations to leadership and key stakeholders
• Develops and communicates end-to-end test plans to campaign team members/testers; oversees end-to-end testing process for marketing automation components
• Educates team members on available program functionality, product roadmap, and best practices
• Constructs digital marketing campaigns and assets using the marketing automation tool: lists, smart campaigns/workflows, reports, emails, landing pages, and forms
• Performs data analyses and provides feedback to campaign stakeholders and leadership to measure and optimize and measure campaign performance
• Collaborates with campaign team members to define campaign requirements, align on creative, and create and manage to project plan
• Assists in on-going Marketo foundational efforts: create segmentations, template updates, general troubleshooting, etc.
• Participates in cross functional working sessions as subject matter expert to assist in writing business requirements and program build strategy for marketing campaigns
  Provides on-going feedback and support to improve campaign performance

Job Requirements:

• Analytical and detail oriented
• Solid research skills
• Strong Microsoft Office skills: Excel, Word, PowerPoint and Project
• Working knowledge of HTML, CSS, and JavaScript – Preferred
• General understanding of email compliance rules: CAN-SPAM, CASL and GDPR
• Proficient with relational databases and analytics tools: Microsoft Access, Oracle Data Warehouse, Microsoft Power BI,
• Adobe Analytics, Google Analytics and Microsoft SQL Server
• Excellent communication and relationship building skills
• HubSpot, Listrak, Mail Chimp, Constant Contact, etc.
• Strong organizational skills and the ability to project manage the lifecycle of a marketing campaign
• Sitefinity, Magento, SharePoint, Kentico, Adobe Dreamweaver, Microsoft Expression Web – Preferred

Qualification & Experience:

• Bachelor’s Degree (or internationally comparable degree)
• CRM experience is a plus: Salesforce (preferred), Microsoft Dynamics CRM, SAP and NetSuite
• Experience with marketing automation programs or an email service provider: Marketo (preferred), Eloqua, Act-On,
• Experience with a Content Management System or HTML editor: Adobe Experience Manager, WordPress, Drupal,

Job Details:

Company: UPS

Vacancy Type:  Full Time

Job Location: Atlanta, GA, US

Application Deadline: N/A

Apply Here

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