Marketing Research Analyst – Michaels USA Careers

Job Description:

The Research Analyst Consumer Insights will be a quantitatively savvy analyst, to analyze marketing channel performance and qualitative customer research.

Job Responsibilities:

• Develop and recommend best practices by evaluating and improving targeting and forecasting.
• Analyze marketing, customer, and sales data to measure and monitor performance by channel
• Present and communicate findings and insights gained from analyses and make recommendations to business partners
• Identify and generate ad hoc analysis to drive short term strategies
• Execute, prepare scripts and conduct qualitative research, (i.e., store shop a longs, focus groups)
• Analyze data gathered, prepare concise & insightful decks highlighting key learnings
• Develop research plans – communicate with internal stakeholders methods and tactics used, timelines & priorities.
• Execute, program, launch, and monitor surveys
• Formulate questions to uncover customer feedback aligned to business needs

Job Requirements:

• Ability to effectively communicate findings, analysis, implications, and recommendations to varied stakeholder audiences
• Proven ability to identify and assess trends with customer or market data
• A passion for quantitative data analysis and interest in understanding consumer behaviors.
• Use of business knowledge, innovative thinking, and sound judgement in the solution of problems or the pursuit of business opportunities

Qualification & Experience:

• Master’s degree in a quantitative field preferred
• Bachelor’s degree in Marketing, Business, Statistics, Mathematics or other quantitative discipline
• Experience working with the following programs is preferred
• SQL, SAS, R, Python
• 3+ Years of marketing research design and execution
• 3+ Years of business experience utilizing analytical skills.
• CRM software e.g., Salesforce marketing cloud, Adobe an
• Campaign selection tools e.g., Unica, Audience Builder

Job Details:

Company: Michaels

Vacancy Type:  Full Time

Job Location: Dallas/Fort Worth Area

Application Deadline: N/A

Apply Here

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