Friday , February 23 2024

Marketing Research Analyst – Michaels USA Careers

Website Michaels

Job Description:

The Research Analyst Consumer Insights will be a quantitatively savvy analyst, to analyze marketing channel performance and qualitative customer research.

Job Responsibilities:

  • Develop and recommend best practices by evaluating and improving targeting and forecasting.
  • Analyze marketing, customer, and sales data to measure and monitor performance by channel
  • Present and communicate findings and insights gained from analyses and make recommendations to business partners
  • Identify and generate ad hoc analysis to drive short term strategies
  • Execute, prepare scripts and conduct qualitative research, (i.e., store shop a longs, focus groups)
  • Analyze data gathered, prepare concise & insightful decks highlighting key learnings
  • Develop research plans – communicate with internal stakeholders methods and tactics used, timelines & priorities.
  • Execute, program, launch, and monitor surveys
  • Formulate questions to uncover customer feedback aligned to business needs

Job Requirements:

  • Ability to effectively communicate findings, analysis, implications, and recommendations to varied stakeholder audiences
  • Proven ability to identify and assess trends with customer or market data
  • A passion for quantitative data analysis and interest in understanding consumer behaviors.
  • Use of business knowledge, innovative thinking, and sound judgement in the solution of problems or the pursuit of business opportunities

Qualification & Experience:

  • Master’s degree in a quantitative field preferred
  • Bachelor’s degree in Marketing, Business, Statistics, Mathematics or other quantitative discipline
  • Experience working with the following programs is preferred
  • SQL, SAS, R, Python
  • 3+ Years of marketing research design and execution
  • 3+ Years of business experience utilizing analytical skills.
  • CRM software e.g., Salesforce marketing cloud, Adobe an
  • Campaign selection tools e.g., Unica, Audience Builder

Job Details:

Company: Michaels

Vacancy Type:  Full Time

Job Location: Dallas/Fort Worth Area

Application Deadline: N/A

Apply Here