Friday , February 23 2024

Marketing Analyst – State Farm Employment

Website State Farm

Job Description:

The L/H/IPS Marketing Analyst is responsible for the strategic development, planning and execution of digital, social and direct campaigns in partnership with our media and advertising agency. They will focus on successful campaign optimization, analysis, comprehensive reporting and bringing forward strategic recommendations. This role exists within a dynamic team comprised of fast paced, ambitious, top notch marketers determined to grow our L/H/IPS business in partnership with agents. The ideal candidate has 2+ years of digital marketing experience, as well as experience in Direct Marketing.

Job Responsibilities:

  • Work directly with advertising agency and internal business partners to develop, manage and optimize campaigns.
  • Monitor and analyze analytics dashboards, reports and key reporting tools, and point out key areas of importance
  • Communication to team and management on project development, timelines, and results
  • Direct, handle, and be able to generate weekly and monthly reporting
  • Provide recommendations and execute strategies for, campaign structuring, targeting across various channels in accordance with enterprise goals

Job Requirements:

  • Being a Life Long Student by continuously updating your knowledge with digital industry trends and developments
  • Proficient in MS Excel, PowerPoint, and Word
  • Strong understanding and application of the Agile Methodology
  • Digital Media
  • Marketing

Qualification & Experience:

  • 2+ years of Digital Marketing
  • Excellent analytical, time management, project management and organizational skills
  • High levels of integrity, autonomy, and self-motivation
  • Ability to clearly and effectively articulate thoughts and points, both verbally and in writing
  • Outstanding ability to think creatively; identify and resolve problems
  • Relationship management of external vendors
  • Social Media experience (Facebook, LinkedIn, Instagram, Snapchat, etc.)

Job Details:

Company: State Farm

Vacancy Type:  Full Time

Job Location: Bloomington, IL, US

Application Deadline: N/A

Apply Here