Tuesday , January 19 2021

Hawaiian Airlines Jobs – Direct & Email Marketing

Job Description:

Product Owner, Direct and Email Marketing will lead the technical implementation of the company’s email marketing program that directly impacts how we deliver our superior guest experience. This is a highly collaborative role that interfaces with many internal departments and external partners. The ideal candidate for this role must have strong email related technical implementation experience.

Job Responsibilities:

  • Ensure rendering and aesthetic consistency across desktop and app-based clients
  • Design automated and ad hoc campaign programs, working cross-functionally with the email marketing, IT, and analytics teams
  • Partner with and guide email coordinators on execution and deployment of emails through an email service provider
  • Other duties as assigned
  • Work within the enterprise email service platform to build and deploy emails
  • Proactively identify and problem solve campaign deployment risks and roadblocks
  • Support end-to-end email campaign deployments as needed
  • Act as subject matter expert to advise business owners on email platform and technology capabilities, standards, and best practices

Job Requirements:

  • Understands general marketing concepts having worked in a mid to large company or agency
  • Familiarity with data management best practices
  • Excellent project management and organizational skills with the ability to handle multiple campaigns at the same time
  • Detailed understanding of common email rendering challenges across all email providers, devices, and platforms
  • Strong communication and presentation skills with technical, non-technical audiences
  • Experience with SQL
  • Familiar with programming languages (ava, PHP, Python, JavaScript, Ruby) and general web technologies (HTML, XML, API)
  • Familiar with project management tracking tools like Wrike, Asana, Jira, Workfront etc.
  • Proficient with SQL and data mining and segmentation techniques

Qualification & Experience:

  • Experience with deliverability and dynamic content platforms
  • Experience working in an enterprise email service provider platform such as Oracle Responsys, Salesforce Marketing Cloud, Marketo, etc.
  • Bachelor’s degree or equivalent
  • At least two years of experience deploying cross-channel promotional and transactional campaigns
  • At least two years of experience coding emails to specifications provided by designers and copywriters

Job Details:

Company: Hawaiian Airlines

Vacancy Type:  Full Time

Job Location: Honolulu, HI, US

Application Deadline: N/A

Apply Here

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