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Job Description:
Product Owner, Direct and Email Marketing will lead the technical implementation of the company’s email marketing program that directly impacts how we deliver our superior guest experience. This is a highly collaborative role that interfaces with many internal departments and external partners. The ideal candidate for this role must have strong email related technical implementation experience.
Job Responsibilities:
- Ensure rendering and aesthetic consistency across desktop and app-based clients
- Design automated and ad hoc campaign programs, working cross-functionally with the email marketing, IT, and analytics teams
- Partner with and guide email coordinators on execution and deployment of emails through an email service provider
- Other duties as assigned
- Work within the enterprise email service platform to build and deploy emails
- Proactively identify and problem solve campaign deployment risks and roadblocks
- Support end-to-end email campaign deployments as needed
- Act as subject matter expert to advise business owners on email platform and technology capabilities, standards, and best practices
Job Requirements:
- Understands general marketing concepts having worked in a mid to large company or agency
- Familiarity with data management best practices
- Excellent project management and organizational skills with the ability to handle multiple campaigns at the same time
- Detailed understanding of common email rendering challenges across all email providers, devices, and platforms
- Strong communication and presentation skills with technical, non-technical audiences
- Experience with SQL
- Familiar with programming languages (ava, PHP, Python, JavaScript, Ruby) and general web technologies (HTML, XML, API)
- Familiar with project management tracking tools like Wrike, Asana, Jira, Workfront etc.
- Proficient with SQL and data mining and segmentation techniques
Qualification & Experience:
- Experience with deliverability and dynamic content platforms
- Experience working in an enterprise email service provider platform such as Oracle Responsys, Salesforce Marketing Cloud, Marketo, etc.
- Bachelor’s degree or equivalent
- At least two years of experience deploying cross-channel promotional and transactional campaigns
- At least two years of experience coding emails to specifications provided by designers and copywriters
Job Details:
Company: Hawaiian Airlines
Vacancy Type: Full Time
Job Location: Honolulu, HI, US
Application Deadline: N/A
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