Hawaiian Airlines Jobs – Direct & Email Marketing

Job Description:

Product Owner, Direct and Email Marketing will lead the technical implementation of the company’s email marketing program that directly impacts how we deliver our superior guest experience. This is a highly collaborative role that interfaces with many internal departments and external partners. The ideal candidate for this role must have strong email related technical implementation experience.

Job Responsibilities:

• Ensure rendering and aesthetic consistency across desktop and app-based clients
• Design automated and ad hoc campaign programs, working cross-functionally with the email marketing, IT, and analytics teams
• Partner with and guide email coordinators on execution and deployment of emails through an email service provider
• Other duties as assigned
• Work within the enterprise email service platform to build and deploy emails
• Proactively identify and problem solve campaign deployment risks and roadblocks
• Support end-to-end email campaign deployments as needed
• Act as subject matter expert to advise business owners on email platform and technology capabilities, standards, and best practices

Job Requirements:

• Understands general marketing concepts having worked in a mid to large company or agency
• Familiarity with data management best practices
• Excellent project management and organizational skills with the ability to handle multiple campaigns at the same time
• Detailed understanding of common email rendering challenges across all email providers, devices, and platforms
• Strong communication and presentation skills with technical, non-technical audiences
• Experience with SQL
• Familiar with programming languages (ava, PHP, Python, JavaScript, Ruby) and general web technologies (HTML, XML, API)
• Familiar with project management tracking tools like Wrike, Asana, Jira, Workfront etc.
• Proficient with SQL and data mining and segmentation techniques

Qualification & Experience:

• Experience with deliverability and dynamic content platforms
• Experience working in an enterprise email service provider platform such as Oracle Responsys, Salesforce Marketing Cloud, Marketo, etc.
• Bachelor’s degree or equivalent
• At least two years of experience deploying cross-channel promotional and transactional campaigns
• At least two years of experience coding emails to specifications provided by designers and copywriters

Job Details:

Company: Hawaiian Airlines

Vacancy Type:  Full Time

Job Location: Honolulu, HI, US

Application Deadline: N/A

Apply Here

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