Friday , March 1 2024

Disney Job Openings – Director Cross Platform

Website The Walt Disney Company

Job Description:

The Cross Platform Development & Growth team is responsible for working with ESPN Programming/Production, Marketing, DMED leadership and Sports research & consumer insights teams to grow ESPN audiences/users across linear & digital platforms in order to build the strongest, most financially viable multi-platform strategies.

Job Responsibilities:

  • Collaborate with ESPN Content Team and ESPN+ in building content distribution plan across both Networks and ESPN digital platforms
  • Work with Sports Research to create and communicate digestible insight summaries for ESPN and DMED Leaders to understand performance and fan behavior.
  • Insights should include the key audience opportunities & content performance based on strengths and weaknesses of our offerings
  • Track competitive platforms and content investment in Sports across media
  • Utilize competitive data and insights to inform marketplace based strategies
  • Work with the Sports Research and Consumer Insights teams to build insights based on multi-platform content performance, demographic projections to create profiles of the key audience needs for each platform.
  • Work closely with teams Product (DMED), Editorial (ESPN), Tech (DMED), Ad Sales (DMED) and marketing to drive usage and revenue growth
  • Work closely with ESPN Social team and ad sales to drive usage, engagement, revenue growth strategies/opportunities

Job Requirements:

  • Demonstrable experience in growing audience / customer levels and engagement on different media platforms
  • Undergraduate degree required, MBA preferred.
  • Experience in linear and/or digital media (to include experience in Sports), likely in a commercial, research, product and growth, marketing or programming function
  • 10+ years professional experience

Qualification & Experience:

  • Comfortable working in a fast paced and changing environment
  • Adept at working with varied stakeholders – programming, research, product, finance etc; able to adapt communication style to different audiences
  • Excellent communication and presentation skills
  • Experience leading others, directly and leading on projects
  • Highly collaborative and able to successfully build productive relationships at all levels
  • Highly data literate; able to interpret information and develop recommendations
  • Experience in sports media
  • Experience interfacing with high level executives

Job Details:

Company: The Walt Disney Company

Vacancy Type:  Full Time

Job Location: New York, NY, US

Application Deadline: N/A

Apply Here