Tuesday , May 21 2024

Disney Hiring – Product Marketing Associate

Website The Walt Disney Company

Job Description:

Disney Streaming is looking for a Product Marketing Associate to help streamline the marketing & user experience strategy for every aspect of the ESPN+ streaming product. The Product Marketing Associate will help drive product positioning, conduct competitive analyses, execute on channel-level activations, and continue to test and optimize feature and value prop prioritization in marketing materials. This person will play a vital role in crafting the ESPN+ product marketing strategy,

Job Responsibilities:

  • Craft innovative and competitive product positioning for ESPN+ offering, respective to individual channels
  • Ideate, test, and iterate on new conversion tactics across paid, organic, owned, and emerging platforms, driving tactical execution
  • Partner with Product, Sports Marketing, Brand, Paid, Lifecycle, Analytics, and Design teams to identify key growth areas, feature prioritization, user experience, and marketing strategy
  • Define KPIs to measure campaign and viewership performance as well as forecast across subscriber types to inform accurate and relevant creative and title merchandising planning
  • Excellent decision-making skills with the ability to identify, prioritize, and articulate high impact marketing initiatives
  • Implement & execute strategic marketing roadmap that drives user acquisition, conversion, and engagement for ESPN+ and The Disney Bundle.
  • Partner with Analytics teams to ensure relevant and consistent reporting structures in place to continually optimize performance KPIs
  • Lead the planning and execution of ESPN+ marketing landing page strategy to optimize ESPN+ and Disney Bundle conversions.
  • Analyze research and customer care insights to identify user pain points and develop strategies for optimization

Job Requirements:

  • Understanding of creative strategy and experience working directly with Creative teams to execute on acquisition and engagement-driving marketing materials
  • 3-5 years of Marketing experience with a basic understanding of Product and Development workflows, preferably with experience in subscription based streaming services
  • Experience with Content Management Systems a plus but not required

Qualification & Experience:

  • Collaborative leader comfortable with complex, cross-functional projects across teams, promotions, and leagues
  • Strong analytical skills including the ability to analyze data, prepare and interpret reports and communicate actionable results, findings and recommendations.
  • Balance of creative and analytical thinking
  • Multi-channel marketing experience with a thorough understanding of engagement, retention, and analytics, comfortable with organic and paid disciplines
  • Ability to simplify and translate product requirements into marketing requirements, and vice versa
  • Clear understanding of full funnel marketing, digital media KPIs and attribution.

Job Details:

Company: The Walt Disney Company

Vacancy Type:  Full Time

Job Location: New York, NY, US

Application Deadline: N/A

Apply Here