Disney Hiring – Director Cross Platform

Job Description:

The Cross Platform Development & Growth team is responsible for working with ESPN Programming/Production, Marketing, DMED leadership and Sports research & consumer insights teams to grow ESPN audiences/users across linear & digital platforms in order to build the strongest, most financially viable multi-platform strategies.

Job Responsibilities:

• Utilize competitive data and insights to inform marketplace based strategies
• Collaborate with ESPN Content Team and ESPN+ in building content distribution plan across both Networks and ESPN digital platforms
• Track competitive platforms and content investment in Sports across media
• Work with the Sports Research and Consumer Insights teams to build insights based on multi-platform content performance, demographic projections to create profiles of the key audience needs for each platform.
• Work closely with ESPN Social team and ad sales to drive usage, engagement, revenue growth strategies/opportunities
• Understand linear viewing trends and behaviors, collaborate with DMED Network partners, and work closely with Finance and ESPN
• Programming to recommend network optimization and growth strategies.
• Work closely with ESPN.com/App teams Product (DMED), Editorial (ESPN), Tech (DMED), Ad Sales (DMED) and marketing to drive usage and revenue growth
• Work with Sports Research to create and communicate digestible insight summaries for ESPN and DMED Leaders to understand performance and fan behavior.
• Insights should include the key audience opportunities & content performance based on strengths and weaknesses of our offerings

Job Requirements:

• Demonstrable experience in growing audience / customer levels and engagement on different media platforms
• Undergraduate degree required, MBA preferred.
• Experience in linear and/or digital media (to include experience in Sports), likely in a commercial, research, product and growth, marketing or programming function
• 10+ years professional experience

Qualification & Experience:

• Adept at working with varied stakeholders – programming, research, product, finance etc; able to adapt communication style to different audiences
• Highly collaborative and able to successfully build productive relationships at all levels
• Highly data literate; able to interpret information and develop recommendations
• Experience in sports media
• Experience leading others, directly and leading on projects
• Experience interfacing with high level executives
• Comfortable working in a fast paced and changing environment

Job Details:

Company: The Walt Disney Company

Vacancy Type:  Full Time

Job Location: New York, NY, US

Application Deadline: N/A

Apply Here

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