Tuesday , April 23 2024

Disney Careers – Marketing Associate

Website The Walt Disney Company

Job Description:

The ideal candidate has a deep knowledge of and a passion for the digital media landscape. The candidate should have a clear understanding of the full marketing funnel, and is knowledgeable about designing experiments and deriving insights from data with the ultimate goal of growing an engaged audience for ESPN+. This Associate will be working across a broad swath of teams, consolidating and distilling priorities into overarching marketing strategies by understanding KPIs and goals across said teams & their respective channels.

Job Responsibilities:

  • Define KPIs to measure campaign and viewership performance as well as forecast across subscriber types to inform accurate and relevant creative and title merchandising planning
  • Excellent decision-making skills with the ability to identify, prioritize, and articulate high impact marketing initiatives
  • Partner with Product, Sports Marketing, Brand, Paid, Lifecycle, Analytics, and Design teams to identify key growth areas, feature prioritization, user experience, and marketing strategy
  • Implement & execute strategic marketing roadmap that drives user acquisition, conversion, engagement, and monetization for ESPN+ and The Disney Bundle
  • Craft innovative and competitive product positioning for ESPN+ offering, respective to individual channels
  • Ideate, test, and iterate on new upgrade & conversion tactics across paid, organic, owned, and emerging platforms, driving tactical execution
  • Analyze research and customer care insights to identify user pain points and develop strategies for optimization
  • Partner with Analytics teams to ensure relevant and consistent reporting structures in place to continually optimize performance KPIs

Job Requirements:

  • 3-5 years of Marketing experience with a basic understanding of Product and Development workflows, preferably with experience in subscription based streaming services
  • Understanding of creative strategy and experience working directly with Creative teams to execute on acquisition and engagement-driving marketing materials

Qualification & Experience:

  • Multi-channel marketing experience with a thorough understanding of engagement, retention, and analytics, comfortable with organic and paid disciplines
  • Ability to simplify and translate product requirements into marketing requirements, and vice versa
  • Strong analytical skills including the ability to analyze data, prepare and interpret reports and communicate actionable results, findings and recommendations.
  • Balance of creative and analytical thinking
  • Clear understanding of full funnel marketing, digital media KPIs and attribution.
  • Collaborative leader comfortable with complex, cross-functional projects across teams, promotions, and leagues

Job Details:

Company: The Walt Disney Company

Vacancy Type:  Full Time

Job Location: New York, NY, US

Application Deadline: N/A

Apply Here