Friday , November 27 2020

Director, Performance Marketing – Hilton Careers


Job Description:

The Director will be responsible for building, leading, coaching and running a Regional Performance Marketing Team. Crucial to this role is developing, driving and executing the regional Marketing strategy in support of regional rooms, F&B and B2B business.

Job Responsibilities:

  • Developing strategy and approach for defined destination(s) and segments.
  • Developing processes, communication standards and tools to ensure we are driving multi-channel integrated Marketing activity to meet revenue and shared targets for rooms, F&B and B2B in Greater China.
  • Cultivating, building and leveraging in-market relationships to improve effectiveness of Marketing activities
  • Measuring and reporting on marketing performance, communicating with key stakeholders regularly.
  • Enhancing HILTON’s portfolio of brands as the go-to brand for Chinese outbound travelers and creatively leverage digital and social media to drive awareness and revenue for overseas hotels.
  • Holding budget responsibility for team level expenditures and approved Marketing initiatives.

Job Requirements:

  • Ensure that Greater China has a tailored annual Marketing plan, including national wide / small region based / segment based -specific campaigns throughout the year, developing campaign & creative, marketing planning activities and campaign execution wherever possible and adapting to business needs as they arise.
  • Build, promote and execute hotel co-op funded Marketing activity and perform Co-Op execution for assigned destination(s) & segments, including rooms, F&B and B2B
    Support performance of non-contracted leisure business by being accountable for commercial channel performance to Greater China (including, App, WeChat, Fliggy, OTA, etc).
  • Explore opportunities in driving our business in any local new emerging platform(s).
    Partner with colleagues in other regions to build outbound source-market activity throughout the year.
  • Support B2B business for the market, including China Showcase, managing & optimizing of digital RFP generation, etc
  • Support F&B business via launching seasonal promotions, mooncake sells and ongoing optimizing for all relevant F&B digital channels in China.
  • Cultivate and leverage key in-market relationships, partnerships and resources across rooms, F&B and B2B segments.
  • Partner with Greater China Regional commercial team to understand and address commercial performance through marketing activities.
  • Partner with our Media/Social Media/Performance/Marketing Execution and Operation COEs (Centres of Excellence) to launch campaign in the market on time with consistent optimizing and measurement.
  • Provide support to Greater China hotels to optimize their online and offline hotel presence, with a focus on growing book direct revenue and channel mix.
  • Build and sustain an entrepreneurial and agile team culture.

Qualification & Experience:

  • Extensive knowledge of integrated marketing strategy or digital marketing experience and eCommerce experience.
  • Extensive experience reviewing data, manipulating data, and developing insights
  • Extensive experience presenting findings (story-telling) to internal and/or external customers and providing strategic recommendations.
  • Strong people management experience at Senior Manager level

Job Details:

Company: Hilton

Vacancy Type:  Full Time

Job Location: Shanghai, CN

Application Deadline: N/A

Apply Here