Busch Gardens Employment – Automation Manager

Job Description:

You will be responsible for implementing the company’s digital marketing strategy for SeaWorld Parks & Entertainment. You will be accountable for positioning inbound & outbound consumer facing digital communications to increase loyalty and drive revenue for the parks. You will work closely with internal stakeholders and will champion customer relationship management across the company through deep expertise, earned influence and effective change management.

Job Responsibilities:

• Provide support to the Manager on a variety of projects including reporting and trending reports.
• Maintain email creative/code standards and best practices. Partner with park marketing teams and email marketing colleagues to create
• consistency in the consumer journey in email channels including approach, tone, and content strategy.
• Coordinate and develop email programs on behalf of the SeaWorld Parks & Entertainment brands to qualified audiences to influence loyalty and visitation.
• Coordinate with park marketing teams, SEA email developers and ESP partners to create individual-park or company-wide lifecycle campaigns.
• Perform other duties as assigned.
• Create customer journey maps for customer groups across all parks, and maintain triggered touchpoints to ensure accuracy and effectiveness.
• Develop and implement annual email marketing communication plans including campaign development and execution.
• Focuses include customer loyalty, customer journey, and CRM.

Qualification & Experience:

• Must be enthusiastic, confident change-agent with ability to work in a demanding and fast paced environment.
• Must have Experience with Database and SQL
• Must have a working knowledge of Email Design, A/B Testing of Emails
• Must hold a Bachelor’s degree in Marketing or a related business field.
• Must be able to multitask and work in a demanding, fast paced environment.
• Must have excellent written and verbal communication skills with an ability to adapt communication style to a number of different audiences.
• Must have 5+ years of digital marketing experience.
• Must have Experience in Email Design and Development using HTML Language
• Must be proficient in Microsoft Office applications.
• Must have Experience with Salesforce Marketing Cloud, AMP Scripting, Using Data Extensions, Data Filters, Dynamic Content, Customer Journeys

Job Details:

Company: Busch Garden

Vacancy Type:  Full Time

Job Location: Orlando, FL, US

Application Deadline: N/A

Apply Here

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