Friday , February 23 2024

Brand Director REEMEA – Lego Career

Website Lego

Job Description:

This is the key role to develop winning and aligned brand strategies and plans to further build the LEGO brand among consumers and shoppers in REEMEA. This is a unique chance to develop strategic directions and lead a team of Senior Brand Managers on regional level.

Job Responsibilities:


  • Lead and develop the team od 4 Senior Brand Managers in a regional team
  • Deliver Customer sales growth in line with yearly targets
  • Drive LEGO market share growth in REEMEA Business Units (BU) with understanding for the market place and competitive activities
  • Finetune and prioritize REEMEA portfolio in line with Global strategy
  • Create strategies as well as campaign plans per line including media brief guidelines and initiating campaign evaluation
  • Set consumer sales targets per line and follow-up on performance
  • Generate regional pricing recommendation for the specific lines and driving implementation
  • Initiating consumer and market research and refining strategies based on findings
  • Budget and business review – deliver recommendations to act to Bus
  • Lead development and adaptation of Masterbrand Campaign, Emerging Brand Campaign, Shopper – ATL Communication & Media leadership, Brand ways of working & processes lead


Job Requirements:


  • Each of us can build her/his own LEGO Story – we support development of our employees
  • We all use the same language regardless of a position or title – family working environment
  • We take care of our employees
  • Interesting tasks, professional work conditions and competitive benefits are waiting for you – we take care of our employees
  • We recycle waste and use the rainwater to flush our toilets – we care about the environment
  • LEGO elements in all meeting rooms – we support creativity and play


Qualification & Experience:


  • University Degree (field of Marketing, Business, Management)
  • At least 12-15 years of brand/product management experience at senior level
  • Experience from a traditional marketing function at local or regional level within a branded goods company/working with Global brands
  • Extensive knowledge of all aspects of marketing, esp. in Digital marketing, marketing research, including methods to measure effectiveness of marketing activities
  • Advanced level of English, ability to speak and write other REEMEA languages is an advantage
  • Willingness to travel abroad (within the region, up to 20%)
  • Team leadership experience (direct or indirect) is strong advantage


Job Details:

Company: Lego

Vacancy Type:  Full Time

Job Location: Prague, CZ

Application Deadline: N/A

Apply Here