Tuesday , November 30 2021

Associate Manager, Precision Marketing – Baskin Robbins USA Careers

Website Baskin Robbins

Job Description:

The Precision Marketing Associate Manager is responsible for delivering data-driven insights, especially through Social Listening, Search Analysis, and App Analytics, to fuel brand strategy and performance optimization, support marketing objectives, and drive profitable sales for Dunkin’ Brands. Qualified candidates will have a strong data analytics and marketing background.

Job Responsibilities:

  • Synthesize results into meaningful insights that impact our business
  • Tap into Google search data (i.e. Google Trends/Google AdWords) to understand consumer/cultural behavior
  • Analyze queries to uncover topic and language trends
  • Develop insights to inform brand strategy
  • Partner with our Brand Stewardship, Media, Consumer & Market Intelligence, and Innovation teams to leverage social listening for insights across the brand, customers, and products
  • Show deep hands-on knowledge of social listening tools
  • Develop/write queries and monitors to hone in on relevant topics and conversations
  • Understand audience affinities across social segments
  • Translate brand equities across social conversations into proven impact on in-store sales

Job Requirements:

  • Assess impact of changes to the app and recommend optimizations based on user data
  • Work with IT Team to implement appropriate app tagging
  • Partner with our Digital/Loyalty team to analyze UX trends in our app
  • Perform analyses on health of the app using quantitative data

Qualification & Experience:

  • 4-6 Years’ experience in marketing analytics for an industry leader or strategy & analytics experience at a consulting firm / agency
  • Ability to analyze data, draw insights and make strategic recommendations.
  • Excellent communication, deck writing skills
  • Bachelor’s Degree required
  • Previous experience with:
    • Social Listening tools (i.e. Crimson Hexagon, Sprinklr,BrandWatch)
    • Search data (i.e. Google Trends, Google AdWords)
    • App analytics (i.e. Flurry, Google Analytics)

Job Details:

Company: Baskin Robbins

Vacancy Type:  Full Time

Job Location: Canton, MA, US

Application Deadline: N/A

Apply Here