Associate Manager Global Brand Marketing – Mattel Careers

Job Description:

The Associate Manager, Global Brand Marketing will be working on the Global Brand Team to help deliver best-in-class global franchise marketing strategies that will create maximum value for the company. Working alongside the Manager, Global Brands and working closely with colleagues across the company, the Global Associate Marketing Manager will assist in ensuring that the brands have exceptional marketing support within budgets.

Job Responsibilities:

• Ensure all brand marketing projects are supported by business strategy, objectives and insights
• Assist in gaining buy-in to global product strategies at all levels, as well as executional commitment from internal partners to activate across key markets and key lines of business
• Work closely with the Product Design, Packaging and Development teams to bring innovative and compelling toys to market on time and on budget backed by Consumer Insights
• Communicate regularly with regional teams and lines of business to ensure needs are being met
• Present with confidence to drive brand strategy and products
• Brief and develop marketing assets

Job Requirements:

• Help develop global marketing campaigns for execution at a local level
• Monitor key trends, brands and competitors’ performance in all markets
• Lead global business reporting and analysis
• Work with other Mattel Global Brand teams to share plans and ‘best practices’ around the world
• Act as point of contact for brand inquiries and dissemination of brand information and assets

Qualification & Experience:

• Bachelor’s Degree or equivalent required, MBA a plus
• Minimum of 4 years (2 years with MBA) experience in marketing, preferably in product development
• Thorough understanding of marketing mix and KPIs
• Experience analyzing data and managing financials
• Ability to synthesize data and pull insights to create recommendations
• Strong skills presenting in front of large groups
• Highly organized, independent and detail oriented with strong follow up skills
• Strong time management, planning and project execution skills
• Excellent written and verbal communication skills
• Strong interpersonal skills with the ability to build solid collaborative relationships
• Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel

Job Details:

Company: Mattel

Vacancy Type:  Full Time

Job Location: El Segundo, CA, US

Application Deadline: N/A

Apply Here

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