Job Description: The Manager Brand Communications develops an integrated, through-the-line, marketing communications package to support adidas’ global and specific BU marketing and business objectives. Job Responsibilities: Remain up-to-date on the fast developing Media Environment in general and New Media technologies and opportunities in particular. Direct agencies towards creative concept that meets objectives and works across disciplines, and global markets. Create action plans for BU communications projects with the aim to maximize brand and (new) product exposure while maximizing efficiencies. Coordinate global and local agencies across projects and activities for the business unit: agency briefing process and development of concepts and creative elements. Consult BU product managers in developing marketing and communication plans that drive the business unit and lead to effective communication activities. Develop of communication tools from conception to implementation ensuring all projects are on brief and meet the highest creative standards. Execute and track the Business Unit and global communications plan and benchmark the progress in the brand perception in markets. Plan the development of short and long term communications strategy based on the global SBP and specific business unit objectives and drive the development of an effective channel-planning strategy based on the consumer and marketing objectives. Research communication opportunities, as well as opportunities for Co-ops & Co-branding and coordinate with day-to-day management of all other marketing disciplines: Digital, Social, PR and retail. Job Requirements: Experience in marketing communications, campaign development and execution. Ability to collaborate and use platforms and tools utilized by multiple functions as well as ability to manage and / or collaborate with internal and external cross-functional groups: product marketing, communications, social, digital. Strong presentation and organizational skills. Consolidated understanding of and passion for the sports and fashion/entertainment industry. Deep understanding of an ever-changing marketing landscape and experience in project management. Good interpersonal/communication skills and level of strategic thinking. Qualification & Experience: Degree in Marketing, Communications, Retail, Digital or a related field. Master Degree / MBA a plus. 4+ years’ industry and / or relevant work experience. Fluent written and spoken English language skills. Job Details: Company: Adidas Vacancy Type: Full Time Job Functions: Advertising Job Location: Rieste, Lower Saxony, DE Application Deadline: N/A Apply Here careersvite.com
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