Job Description: UPS is seeking a dynamic Digital Marketing Senior Analyst to participate in the development, execution, and optimization of email and marketing automation campaigns and strategies. He/She collaborates with multiple groups on campaign strategy, requirements, build, testing, and reporting. He/She is responsible for creating programs in the marketing automation system (i.e., Marketo), building target lists, and performing analyses used to assess and optimize campaign performance. He/She also supports the ongoing management of the marketing automation system and related components. If this sounds like your ideal career opportunity, we want to hear from you! Job Responsibilities: Builds and runs queries using UPS data sources to establish targeted audiences for digital marketing campaigns Creates and presents PowerPoint slides and narratives in formal presentations to leadership and key stakeholders Develops and communicates end-to-end test plans to campaign team members/testers; oversees end-to-end testing process for marketing automation components Educates team members on available program functionality, product roadmap, and best practices Constructs digital marketing campaigns and assets using the marketing automation tool: lists, smart campaigns/workflows, reports, emails, landing pages, and forms Performs data analyses and provides feedback to campaign stakeholders and leadership to measure and optimize and measure campaign performance Collaborates with campaign team members to define campaign requirements, align on creative, and create and manage to project plan Assists in on-going Marketo foundational efforts: create segmentations, template updates, general troubleshooting, etc. Participates in cross functional working sessions as subject matter expert to assist in writing business requirements and program build strategy for marketing campaigns Provides on-going feedback and support to improve campaign performance Job Requirements: Analytical and detail oriented Solid research skills Strong Microsoft Office skills: Excel, Word, PowerPoint and Project Working knowledge of HTML, CSS, and JavaScript - Preferred General understanding of email compliance rules: CAN-SPAM, CASL and GDPR Proficient with relational databases and analytics tools: Microsoft Access, Oracle Data Warehouse, Microsoft Power BI, Adobe Analytics, Google Analytics and Microsoft SQL Server Excellent communication and relationship building skills HubSpot, Listrak, Mail Chimp, Constant Contact, etc. Strong organizational skills and the ability to project manage the lifecycle of a marketing campaign Sitefinity, Magento, SharePoint, Kentico, Adobe Dreamweaver, Microsoft Expression Web - Preferred Qualification & Experience: Bachelor’s Degree (or internationally comparable degree) CRM experience is a plus: Salesforce (preferred), Microsoft Dynamics CRM, SAP and NetSuite Experience with marketing automation programs or an email service provider: Marketo (preferred), Eloqua, Act-On, Experience with a Content Management System or HTML editor: Adobe Experience Manager, WordPress, Drupal, Job Details: Company: UPS Vacancy Type: Full Time Job Location: Atlanta, GA, US Application Deadline: N/A Apply Here careersvite.com
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