Job Description: The Manager, Marketing – CRM will manage campaigns around engaging our customer base to drive first sales, repeat sales, referrals and loyalty programs and offers. A successful candidate will be data-driven, and have experience in email (future SMS at PUMA) marketing and CRM. The position reports to the Senior Manager, Marketing – Retention. Job Responsibilities: Asses and evaluate customer’s lifetime value and increase engagement with with brand Ensure the database is segmented effectively for targeted marketing activities Work cross functionally with Ecommerce and in-house Creative teams to assist in creating visually stunning and clickable email and future SMS marketing and loyalty campaigns and offers Evaluate CRM marketing strategies including testing, competitive landscape and best efficient and strategic approaches Manage segmentation strategy, use data and creativity to explore and test new segments, identify opportunities for A/B testing in segmentation and messaging in order to optimize and drive improvements to KPIs Prepare materials to internally communicate business priorities and strategy for CRM efforts and help enhance the customer 360 view Plan and execute email and future SMS campaigns that will enable 1:1 marketing personalization and collaborate with email marketing team on customer engagement Job Requirements: Background in customer acquisition, re-engagement, and retention strategies Understanding of data privacy and governance policies Familiarity with Email Service Providers such as Responsys, Emarsys, and Salesforce Marketing Cloud Qualification & Experience: Experience planning content calendars for CRM campaigns Bachelor’s degree and 3+ years of experience working on email, CRM, loyalty, referral, SMS or lifecycle marketing campaigns Data-driven and analytical with experience in Excel and A/B testing in email, SMS, loyalty, and segmentation Knowledge on reporting on KPIs, troubleshooting errors, identifying new growth opportunities and presenting findings Job Details: Company: PUMA Vacancy Type: Full Time Job Location: Boston, MA, US Application Deadline: N/A Apply Here careersvite.com
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