Job Description: The Research Analyst Consumer Insights will be a quantitatively savvy analyst, to analyze marketing channel performance and qualitative customer research. Job Responsibilities: Develop and recommend best practices by evaluating and improving targeting and forecasting. Analyze marketing, customer, and sales data to measure and monitor performance by channel Present and communicate findings and insights gained from analyses and make recommendations to business partners Identify and generate ad hoc analysis to drive short term strategies Execute, prepare scripts and conduct qualitative research, (i.e., store shop a longs, focus groups) Analyze data gathered, prepare concise & insightful decks highlighting key learnings Develop research plans – communicate with internal stakeholders methods and tactics used, timelines & priorities. Execute, program, launch, and monitor surveys Formulate questions to uncover customer feedback aligned to business needs Job Requirements: Ability to effectively communicate findings, analysis, implications, and recommendations to varied stakeholder audiences Proven ability to identify and assess trends with customer or market data A passion for quantitative data analysis and interest in understanding consumer behaviors. Use of business knowledge, innovative thinking, and sound judgement in the solution of problems or the pursuit of business opportunities Qualification & Experience: Master’s degree in a quantitative field preferred Bachelor’s degree in Marketing, Business, Statistics, Mathematics or other quantitative discipline Experience working with the following programs is preferred SQL, SAS, R, Python 3+ Years of marketing research design and execution 3+ Years of business experience utilizing analytical skills. CRM software e.g., Salesforce marketing cloud, Adobe an Campaign selection tools e.g., Unica, Audience Builder Job Details: Company: Michaels Vacancy Type: Full Time Job Location: Dallas/Fort Worth Area Application Deadline: N/A Apply Here careersvite.com
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