Job Description: E-commerce and digital marketing leader that drives a sophisticated digital marketing strategy, including all aspects of performance marketing, optimization, customer acquisition, retention, loyalty, affiliate, content and influencer marketing efforts. Responsibilities include but are not limited to: managing relationships with external partners, platforms, vendors and agencies as well as internal marketing teams. Job Responsibilities: Responsible for developing revenue-generating strategies and directing the execution of innovating programs that resonate with the customers and drive market share growth. Utilizes qualitative and quantitative insights to influence and develop strategy across all programming. Translates business strategies and leads a team that is focused on business goals, by brand, balanced with brand positioning and seasonal campaign planning. Develops integrated marketing plans and programs that fuel customer discovery, interest, engagement and retention. Leads and develops customer loyalty and convenience programs. Oversees and optimizes paid social, display, search, shopping, affiliate, native, referral, email and triggered marketing channels to achieve monthly revenue goals. Leads digital content and influencer marketing team members to ensure activity is necessarily both engagement and performance-focused, lending expertise around opportunities for measurement, analysis and improvement. Job Requirements: Monitors, analyzes and measures the effectiveness of all programs to ensure the maintenance of actional insights, in real time, short term and long term. Drives the exploration and identification of whitespace opportunities, recommending programs, partners and initiatives that fuel customer acquisition, retention and engagement. Drives department focus on all opportunities for testing and new areas for growth. Assesses trend and prioritizes market research via competitor monitoring and makes recommendations accordingly. Provides strategic direction to key stakeholders, to lead the development of considerations around new and innovative strategies at all ends of the funnel. Works cross functionally with site production, brand marketing, digital content, creative services, merchandising, planning, technology and operations teams Qualification & Experience: Bachelor’s Degree 10 years of marketing and/or digital strategy experience 5-8 years of leadership experience at a Manager and/or Director level with direct reports Job Details: Company: DSW Vacancy Type: Full Time Job Location: New York City, NY, US Application Deadline: N/A Apply Here careersvite.com
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