Job Description: The CRM Director has overall accountability for driving solutions across the CRM landscape of Email service provider applications, Customer care applications, Customer Data platform and Loyalty applications. In this role you will create and embed customer-driven strategies into all aspects of Michaels, turning customer data and insights into actionable strategies, building customer journeys and segmentation and orchestrating audiences for multi-channel campaign execution. This position will be accountable for building and scaling Marketing, Rewards and Customer data platforms, business advocacy, demand planning, business readiness, change management tactics and strategies to drive maximum adoption and productive use of our tools. Job Responsibilities: Partner with digital counterparts to develop engaging digital communication to convert and retain qualified customers through each brand’s social networks, email subscribers and media remarketing. Support the design of reports & dashboards to execute better CRM practices and improve sales effectiveness across Michaels including partnerships with Sales leadership, Technology leadership, Business Management, Marketing, and other teams partnering with sales. Other duties as assigned Lead and develop application integrations with OMS, Ecomm, Stores, Loyalty and CDP platforms and applications. Building, operating and managing an CRM & Loyalty platform, ensuring scalability, performance and resilience of the platform. Build & Manage SMS/short code marketing message services and push marketing message services platforms to promote mass and targeted audience Marketing campaigns. Lead the development and execution of CRM initiatives and Loyalty marketing to optimize retention, win-back, personalization and promotional strategies. Oversee the development, execution and analysis of CRM campaigns, including customer segmentation, behavior-based and triggered messaging and analysis, offer management and communication and more. Job Requirements: SQL Talent Salesforce Service cloud(SFSC) HTML/CSS, Email service providers, campaigns, and journeys Salesforce Marketing cloud(SFMC), Content management systems, Graphic Design, SMS and Push Marketing Amp script automations Qualification & Experience: Driving Rewards Programs Curious about new technology and always looking to acquire new knowledge Computer Science fundamentals experience in object-oriented design, data structures, algorithms Experience as a successful tech leader building, managing and mentoring engineering teams Managing large technology teams 7+ Years’ experience in Marketing tools, customer service, and customer data platforms Ability to navigate a rapidly changing landscape, while handling multiple responsibilities Well versed with Marketing technologies and tools, Salesforce Marketing cloud, Salesforce service cloud, SQL, Talent, Customer Data platforms, predictive modeling applications. Excellent project management skills Bachelor’s degree in Computer Science, or STEM related field of study Excellent verbal and written communication skills Job Details: Company: Michaels Vacancy Type: Full Time Job Location: Irving, TX, US Application Deadline: N/A Apply Here careersvite.com
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