Job Description: Disney Streaming is looking for a Product Marketing Associate to help streamline the marketing & user experience strategy for every aspect of the ESPN+ streaming product. The Product Marketing Associate will help drive product positioning, conduct competitive analyses, execute on channel-level activations, and continue to test and optimize feature and value prop prioritization in marketing materials. This person will play a vital role in crafting the ESPN+ product marketing strategy, Job Responsibilities: Craft innovative and competitive product positioning for ESPN+ offering, respective to individual channels Ideate, test, and iterate on new conversion tactics across paid, organic, owned, and emerging platforms, driving tactical execution Partner with Product, Sports Marketing, Brand, Paid, Lifecycle, Analytics, and Design teams to identify key growth areas, feature prioritization, user experience, and marketing strategy Define KPIs to measure campaign and viewership performance as well as forecast across subscriber types to inform accurate and relevant creative and title merchandising planning Excellent decision-making skills with the ability to identify, prioritize, and articulate high impact marketing initiatives Implement & execute strategic marketing roadmap that drives user acquisition, conversion, and engagement for ESPN+ and The Disney Bundle. Partner with Analytics teams to ensure relevant and consistent reporting structures in place to continually optimize performance KPIs Lead the planning and execution of ESPN+ marketing landing page strategy to optimize ESPN+ and Disney Bundle conversions. Analyze research and customer care insights to identify user pain points and develop strategies for optimization Job Requirements: Understanding of creative strategy and experience working directly with Creative teams to execute on acquisition and engagement-driving marketing materials 3-5 years of Marketing experience with a basic understanding of Product and Development workflows, preferably with experience in subscription based streaming services Experience with Content Management Systems a plus but not required Qualification & Experience: Collaborative leader comfortable with complex, cross-functional projects across teams, promotions, and leagues Strong analytical skills including the ability to analyze data, prepare and interpret reports and communicate actionable results, findings and recommendations. Balance of creative and analytical thinking Multi-channel marketing experience with a thorough understanding of engagement, retention, and analytics, comfortable with organic and paid disciplines Ability to simplify and translate product requirements into marketing requirements, and vice versa Clear understanding of full funnel marketing, digital media KPIs and attribution. Job Details: Company: The Walt Disney Company Vacancy Type: Full Time Job Location: New York, NY, US Application Deadline: N/A Apply Here careersvite.com
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