Job Description: Disney Streaming is looking for a Product Marketing Associate to help streamline the marketing & user experience strategy for every aspect of the ESPN+ streaming product. The Product Marketing Associate will help drive product positioning, conduct competitive analyses, execute on channel-level activations, and continue to test and optimize feature and value prop prioritization in marketing materials. Job Responsibilities: Craft innovative and competitive product positioning for ESPN+ offering, respective to individual channels Partner with Analytics teams to ensure relevant and consistent reporting structures in place to continually optimize performance KPIs Implement & execute strategic marketing roadmap that drives user acquisition, conversion, engagement, and monetization for ESPN+ and The Disney Bundle Ideate, test, and iterate on new upgrade & conversion tactics across paid, organic, owned, and emerging platforms, driving tactical execution Excellent decision-making skills with the ability to identify, prioritize, and articulate high impact marketing initiatives Analyze research and customer care insights to identify user pain points and develop strategies for optimization Partner with Product, Sports Marketing, Brand, Paid, Lifecycle, Analytics, and Design teams to identify key growth areas, feature prioritization, user experience, and marketing strategy Define KPIs to measure campaign and viewership performance as well as forecast across subscriber types to inform accurate and relevant creative and title merchandising planning Job Requirements: Understanding of creative strategy and experience working directly with Creative teams to execute on acquisition and engagement-driving marketing materials 3-5 years of Marketing experience with a basic understanding of Product and Development workflows, preferably with experience in subscription based streaming services Qualification & Experience: Clear understanding of full funnel marketing, digital media KPIs and attribution. Balance of creative and analytical thinking Multi-channel marketing experience with a thorough understanding of engagement, retention, and analytics, comfortable with organic and paid disciplines Collaborative leader comfortable with complex, cross-functional projects across teams, promotions, and leagues Ability to simplify and translate product requirements into marketing requirements, and vice versa Strong analytical skills including the ability to analyze data, prepare and interpret reports and communicate actionable results, findings and recommendations. Job Details: Company: The Walt Disney Company Vacancy Type: Full Time Job Location: New York, NY, US Application Deadline: N/A Apply Here careersvite.com
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