Job Description: The Manager of Communications is responsible for the strategic development and execution of integrated communication/marketing plans that support brand strategy and drive consumer demand. The role has direct responsibility for all aspects of public/media relations and digital marketing efforts as well as partnering with cross-discipline teams to develop and execute holistic marketing plans. This position plays an integral role in establishing the Kings Dominion brand in the marketplace. Job Responsibilities: Strategically plan by gathering insights and direction from various partners, to apply those insights to development and execution. Manage park creative development process to ensure brand guidelines are consistently communicated through all collateral, messages and content Manage development of integrated communication/marketing plans across disciplines that drive key annual business initiatives Manage full-time and seasonal teams ensuring all publicity and digital goals are attained Lead park content/editorial strategies to drive highly engaging content throughout Kings Dominions various marketing channels. Lead all aspects of public/media relations and digital channels: social media, website, mobile app and email newsletter campaigns Lead development and execution of large-scale media events with coordination across multiple departments and external partners Proactively pitch media contacts as needed and create unique story angles to increase editorial coverage for Kings Dominion Develop strong relationships with relevant media contacts, bloggers and enthusiast groups. Job Requirements: Experience managing social media channels as well as planning and executing campaigns Bachelor’s Degree in Communications, Marketing, Journalism, English Liberal Arts or related course of study, or equivalent work experience Proven history of managing communication for crisis situations Experience in basic photography and photo editing, as well as shooting and editing/producing basic short videos for use on social media and digital platforms 4-6 years professional related experience in Communications, Public Relations, Journalism or relevant experience Qualification & Experience: Experience in the entertainment, hospitality or travel & tourism industry a plus High degree of initiative, personal responsibility and professionalism. Demonstrated ability to work independently with minimum supervision and deliver against set goals Ability to write interesting, effective and engaging copy including: press releases, blogs, website/social content and various speeches. As well as, news writing and editing experience; journalism and/or on-camera experience a plus Ability to respond to media and public inquiries which may include sensitive information. Experience developing and executing large-scale media events Ability to work nights, weekends and holiday periods to meet business needs Ability to make effective and persuasive presentations to top management and external organizations. Must have a valid driver’s license Proven ability to develop local, regional, national and industry media relationships Job Details: Company: Cedar Fair Entertainment Company Vacancy Type: Full Time Job Location: Doswell, VA, US Application Deadline: N/A Apply Here careersvite.com
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