Job Description: Develop and manage a communications strategy and plan based on the Global and US brand direction set by the Senior Communications Manager and execute plans across all cross functional and relevant commercial team. Job Responsibilities: Manage the category brand budgets and influence the direction of co-op budgets behind related initiatives. Maintain an in-depth understanding of the category athlete and surrounding culture to ensure relevant consumer insights fuel all marketing elements – this role should be the category expert and evangelist within Brand and Account Marketing! Drive the media and digital activation strategies and execution. Point person for the category, maintaining an in-depth knowledge of and contributing to category business goals and positioning strategy. Create and deliver holistic and inspiring presentations around the key concept or category marketing plans to support seasonal sell-in of product and marketing elements. Manage internal and external design / agency partners to extend or adapt the Global creative platforms as needed and develop content and tools to support the activation of integrated marketing plans. Drive overall integrated Comms planning for key concepts and category initiatives, setting high level Communications goals and leading a cross functional team, including PR, In-store/Retail, Events, Product, Sports Marketing and Account Marketing in the development and implementation of campaign strategies and executional plans. Partner with Global to understand the global strategy, positioning and support plan for key concepts and influence the development of Global creative to ensure campaigns and tools are relevant within the US market. Partner with Account Marketing, adidas Retail and adidas eComm to understand and exploit retail opportunities and ensure Brand Marketing toolkits are relevant, actionable, impactful and leading. Job Requirements: Passion for sport, sneakers, and fashion a plus. Experience in developing integrated marketing communications programs; hands on experience leading a digital strategy a plus. Strong understanding of how all the elements in the marketing mix affect consumer motivation. Experience developing innovative strategies and strong creative instincts. Strong customer-facing abilities; ability to partner and influence. Ability to lead and mobilize a cross-functional team without direct management responsibilities. Strong project management and planning skills. Strong presentation skills and extensive experience in building PowerPoint presentations. Understanding of sporting goods industry and related retail channels a plus. Qualification & Experience: BA in marketing, advertising or related field required. Minimum three years of marketing experience, preferably with a sporting or consumer goods company or equivalent account management experience at an advertising/design agency Job Details: Company: Adidas Vacancy Type: Full Time Job Functions: Sales Job Location: Portland, OR, US Application Deadline: N/A Apply Here careersvite.com
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